Local tourism businesses are in for a boost with a new grant scheme underway to support digital capacity and marketing activities in the industry.
Under the scheme, both new and existing tourism ventures can apply for financial assistance of up to $5000 per business on a matched dollar for dollar basis to improve digital capacity and marketing.
City of Karratha Mayor Peter Long said the funding would help local tourism businesses establish themselves competitively in an online environment and encourage innovation in product and service offerings.
“The Tourism Business Grant Scheme will provide financial support to local tourism operators looking to boost marketing and grow their digital presence," Cr Long said.
“The tourism industry is a highly competitive one and creating a strong online base with innovative product is crucial to ensuring businesses can compete in this market,” he said.
“Helping these businesses to establish and improve their online presence will also help to boost our regional, online presence as a tourism destination.”
The Tourism Advisory Group initiative was adopted by the City of Karratha Council on Monday night and will begin accepting applications early April.
Recommendations for grant allocations will be presented back to Council in May, 2016 with funds awarded shortly after.