Tourism study identifies opportunities

Adventure, nature, heritage and culture are some of the key areas that have been identified as potential tourism ventures for the City of Karratha.

The recommendations come from a report commissioned to identify the themes and potential tourism ventures with the greatest investment potential.

Ideas including island “glamping” in the Dampier Archipelago and further indigenous cultural tourism initiatives were floated as high-potential ventures in the region.

City of Karratha Mayor Peter Long said tourism was an important aspect of Council’s economic development strategy to create a more diverse local economy.

“We know we have a stunning natural environment and a number of unique local experiences that can form the basis of a thriving local tourism industry,” Cr Long said.

“This study has been an important process to determine which opportunities are likely to be successful in the current market to guide Council’s decision making,” he said.

“Now it’s up to our local tourism operators and budding entrepreneurs to look at these opportunities and see if they can make them commercially successful.”

Council has committed to developing tourism initiatives in the City of Karratha through supporting the development of new product and assisting in attracting investment.

The City’s Tourism Advisory Group will assess the report’s priority suggestions for new ventures and recommend follow up actions for Council to consider.